In 2004 Kathleen Potts and Lara Moore established Woofables Bakery to provide the highest quality (gourmet) dog treats with the best possible service to dogs and dog lovers everywhere.
Since its inception, Woofables has become the competitive standard for handmade dog biscuits in eastern Iowa and the Upper Midwest. We have served millions of dog treats to thousands of pets across the United States and have developed a following of very loyal customers (and their respective masters).
The story of Woofables would not be complete if we didn't mention the founding hounds: Ruby, Lola, and Oscar. These Woofables regulars were the original taste-testers and quality control experts for most of the treats we continue to serve today, and Ruby remains the iconic inspiration for the logo.
In the fall of 2010, economic and professional opportunities called Kathleen and Lara away from Iowa City, so they sold Woofables to Laura (Top Dog) and Alex (Go2Dog) Taylor, who have ushered in a new era for Woofables as a family owned business.
They are joined by three daughters who help bake, decorate and serve. Their son labels and oversees the production of Trainers, Quacker Crumbs, and Cinna-bits. Meanwhile, Tootsie, Buddha, and Pipsqueek join the likes of others to test, taste, quality control, and teach others how to politely welcome our customers and our owners.
With a friendly staff of terrific people, Woofables prides itself on accute customer care with an eye for quality and flare for service.
In December 2010, Woofables expanded its internet presence to better serve small retail owners with their gourmet biscuit needs as well as individual households with hungry hounds.
And so, as the next chapter in Woofables' history begins . . .
“You have our sincere promise and deepest commitment to provide the highest quality biscuits, made from scratch using nothing but naturally healthy ingredients, with care, guaranteed.”
-- Laura and Alex Taylor
Top Dog (right) and her helper, Chalupa, bake and decorate biscuits for the holiday season.